SEO: Step 4 Page optimization

• Examine your website code and make sure you get your keywords as close to the beginning of your page as possible, preferably the in the first 100 words.

• Your goal is to put keywords towards the very beginning of your web page since search engines give those a much higher relevance.

• The rest of the page should have keywords near the middle and bottom as well.

• If you have JavaScript at the top of your web pages make sure you move them toward the end of your web pages, or better yet, create an externally linkable JavaScript file and place your code there.

• Make sure your website has a site map.

• A site map is a listing of all sections of a website with individual links to every page. The site map enables visitors to click on the site map links and move directly to a specific section on the website, which improves the site usability.

• Your site map should be linked from the home page as the site map assists crawlers in finding and indexing all of your pages and the home page is usually the first entry page to your site.

• Add a glossary of terms page for the most frequent industry keywords and their definitions.

• We have discussed in the competition research lesson how to find competing sites for your keyword phrases with the Google "define" command. Now it's time to gain some advantage for your own site by adding a glossary of terms page of your own.

• Check each page with the SEO Studio Keyword Analyzer to ensure you have achieved the desired concentrations of keyword density and prominence of keywords in each page compared to your competitors top ranking pages.

• Keep on repeating the optimization and tweaking process until you are satisfied with the Keyword Analyzer report.

• Inbound links to a website most often will have a far greater importance than perfectly optimized web pages.

• Don't fuss too much over the perfectly optimized web page, in our experience there is no such thing, as the engines are constantly changing their methods for scoring page content.

• Instead, focus your efforts on building content that other websites will naturally want to link to.

Reference: http://www.trendmx.com/seo/step-4-page-optimization.aspx