Thinking like your customers
- The hardest part of keyword research is to keep an open mind about all possible search methods people might use to look for the same thing.
- There are a handful of very powerful keyword research tools that are worth using, but the amount of information you can mine from them is mind boggling.
- Another great resource for proven keywords is to look at your competitor's website. We are talking about finding the highest ranking competitors on the search engines using your target keywords. Once you find the top 5-10 competitor sites, perform a quick review of their keywords on the web pages. This can be a lengthy and slow process, but luckily the SEO Studio Keyword Analyzer tool can dig up keywords from your competitor's sites in a snap. We'll cover in detail how the Keyword Analyzer can be used to add hundreds of keywords to your keyword research project.
In order to find the best keywords for our website we need to gather information from a variety of resources. Some of these resources may include:
Brainstorming
- Don't just settle for asking the obvious question, what does my website sell? Ask questions such as: "What is this product made up of?" or "Who is using my services?,"or "What problems my products solve?"
- Paid keyword research tools such as Wordtracker, Keyword Discovery, Keywords Analyzer, and Wordze. They give you the crucial keyword popularity data that is necessary for any keyword research.
- Recommend free keyword research tools such as Free Wordtracker, and Free Keyword Discovery tools.
- If you do decide to sign up for the paid version, finding the main and secondary keyword phrases should take less than a month for even 2 or 3 websites. This does not mean your keyword research has ended forever, but finding the 4-5 word long secondary key phrases can be done with the free keyword research tools if your budget is tight.
Free keyword research tools
- Free Google external keyword tool only gives a search volume indicator instead of the actual search numbers.
- Another very valuable feature iis the "Site-Related Keywords" finder. By simply entering the website URL of your competitors, you can find out in seconds which keywords they target on their web pages.
- Overture keyword inventory Yahoo! is promising a replacement. If you have a Yahoo! Search Marketing account you can still gain access to their keyword tool albeit without the search volume numbers.
Pay per click (PPC) advertising
- Finding and selecting the best performing keywords based on the click through rate (CTR) and conversion rates.
- One of the fastest and most effective ways to select relevant keywords since your target audience is already casting their votes in the forms of clicks for your site.
- Testing new keywords with PPC is a very effective and low cost method to validate new keywords before incorporating them into your web page.
- People who know much less about your business can give you important clues as to how they would look for your products or services.
- One of the fastest ways you can find hundreds of related keywords is to use online lexical or thesaurus tools.
- Creating a large initial keyword list that includes a large number of synonyms and acronyms is essential to effective keyword research.
- Discovering related phrases that are not simply stemming from the original keyword term is a cornerstone of semantic latent indexing.
- Semantic indexing can be described as the grouping of related documents based on not only direct relationship between words, but the meaning of the words as well. For example a computer shopper typing "apple" into the Google search box expects to see Apple computer in the results, but someone interested in finding information on the fruit apple, expects to find information on different varieties of apples and apple growers. It's the semantic latent indexing that helps connect documents to the correct meaning of the search results and it's believed to be widely used by Google.
Related search command list in search engine
- Try Clusty by entering a search command and take a look at the "clusters" side bar. You can get dozens of ideas from the keyword clusters by playing with different combination of keywords.
- Try Technorati a well known blog aggregator and social media tagging site to help unlocked your brain and generate new keywords. Enter a search term and observe the "Related tags" section directly under the search results.
Visitor statistic reports
- Uncover new keywords for your website by discovering what the visitors are typing into the search engines to find your websites.
Regional keywords and dialects
- Use keywords as geographical filters. There can be variations of keywords from country to county even in the English speaking world.
- For example, in North America, we may use the term "search engine optimization" but in the UK and Australia most web searchers will be using "search engine optmisation"
Misspellings, hyphenated and plural
- Multitude of additional keywords to target.
- Search engines can suggest the correctly spelled or hyphenated keywords in response to your query request, but they can not change what people actually search for.
Site search engines
- Great source of new keywords and a potential data mining source.
- As well as further analysis of the average number of keywords, keyword length and other important keyword metrics.
Spy on top ranking competitors
- SEO Studio keyword analyzer can extract hundreds of keywords from their META keywords and HTML page content in seconds.
- SEOdigger.com is a great tool that lets you enter your competitors' URLs and within seconds you'll have hundreds of keywords in front of you with sortable Wordtracker and Overture keyword popularity data.
- Spyfu.com identify PPC competitors and the keyword they use to advertisem, which keywords each website buys and you can even track it to the individual pages.
Reference: http://www.trendmx.com/seo/step-1-keyword-research.aspx
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