- Always select "text/Image ads" option when you create an ad unit. This might increase your revenue.
- Always keep minimum one ad in the first half of your site/blog. Meaning your page visitor should see the ad without scrolling till the end of the page.
- Never ever click on your own ads. Once Google disable your account, you will never be able to get back to Adsense program.
- Don't keep too many ads on the same page. Google gives you a limit for this 3 ad units, 3 link units and 2 search boxes in one page. We suggest you not to use the maximum limit. Because too many ads will make your web page look cluttered.
- Try to match your ad units color theme with your web page's color theme. But don't confuse visitor by placing the ad units between some links.
- Don't use 'CLICK HERE' buttons or a text near Google ad units.
- Don't try to edit ad unit's HTML scripts.
Reference: http://adprogramsinblog.blogspot.com/2012/02/google-adsense-tips-for-beginners.html
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